How to Choose a Roofer

Colorado Superior Roofing & Exteriors Contractors

The construction industry, and the roofing industry in particular, doesn’t have a great reputation. Horror stories abound with tales of shoddy work, or roofers skipping town with a customer’s deposit. The fact is the majority of roofing contractors are decent, honest people. But it still pays to be careful because that unscrupulous minority is out there. Fortunately, the process of vetting a roofing contractor has become much easier in the internet age.

1. Google Search for Roofers in your Area

The first step in the how to choose a roofer process is a quick online search for roofers in your area. Something like Parker Roofing Companies, or Lakewood Roofing Contractors will suffice. If you scroll down a little, past the paid advertisements, you will see the google map listings. There you will find three companies near you along with the google ratings and links to their websites. You can also click the link there to see more. Check out their recent reviews.

2. More Online Searches

In addition to Google reviews, it is a good idea to check out some other areas online. For example, out of state contractors or “storm chasers” can be a problematic (more on that below). So if you are researching a specific roofing company, go to the Colorado Secretary of State website. There you can see if a business is registered in Colorado and how long it has been registered. The problem with out of state contractors is that even if they are honest, they are still not going to be around to honor the warranty.

Another reliable resource to help you choose a roofer is the Better Business Bureau. There you can see if a contractor is an accredited business. You can also read verified customer reviews. There are also trusted referral networks like Team Dave Logan. These networks do a lot of the work for you. They have an extensive contractor vetting process on the roofing company and its owners. This process includes background checks, credit checks, and much more. Finally, community resources like the Next-Door app can also be useful.

3. License Verification

The Colorado roofing market is very hail and storm driven. That means a lot of opportunities for roofing contractors can spring up all at once. Unfortunately, that means not only storm chasers, but also local contractors with very little roofing experience looking to capitalize on a hot market.

So, make sure to ask to see a copy of their roofing contractors’ license. In Colorado there are dozens of separate licensing jurisdictions, and any reputable roofer should be able to show you a copy of a valid license in your jurisdiction. A valid roofers’ license proves the contractor has met the required standards set by the
local authorities.

4. Check Insurance Coverage

Any reputable roofing contractor is going to carry at least one million dollars in liability insurance. They should also have adequate workers compensation insurance. These insurance coverages not only protect the roofing company, they protect you as well. So, before you choose a make sure to ask to see their insurance certificates.

5. Get Multiple Quotes- but not on Insurance Jobs

For any non-insurance job, it’s important to get multiple quotes. But make sure you compare apples to apples. No matter what type of roof you are getting (shingles, tile, metal, etc.) there are many different materials and accessory items to choose from. Most of these items are going to be chosen by the roofer, so make sure the details are spelled out in the quotes.

For insurance jobs, getting multiple quotes doesn’t really make sense. The insurance company already has a set price they will pay. In most cases your only out of pocket expense will be your deductible. Most roofing companies will agree to do the work for the amount the insurance company is paying. Also, if you find someone to do it for less you will not be able to keep the extra money. So going with the cheapest estimate will only save your insurance company money and get you a lower quality roof. For more information on this topic, check out our previous post on The Storm Damage Insurance Claims Process

Contractors on Roof in Colorado

6. Ask About Warranties

A comprehensive and long-lasting warranty is a sign that a roofer is confident in their workmanship and that they use quality materials. There are two types of warranties: Workmanship and Materials.

The workmanship warranty is a warranty that covers the installation of the roof. If problems, such as roof leaks arise down the road, this warranty would require the roofer to return and fix the problem. Industry standard workmanship warranties are usually three to five years. At Colorado Superior Roofing, we offer a ten year workmanship warranty.

Material warranties are a little more complicated. This is a warranty directly from the materials manufacturer- not your roofer. So, this warranty will be passed through to you and will be directly between you and the manufacturer.

There are different warranty periods for different materials. The warranty periods themselves aren’t really a concern because even asphalt shingles carry a limited lifetime warranty. However, the devil is in the details. Often these warranties are prorated, so that over time they become less and less valuable. The good news is that these warranties are very rarely an issue. Colorado Superior Roofing has been in this industry for over 20 years and has completed thousands of roofs. In that time, we have seen this issue come up 5 or 6 times.

7. Avoid Storm Chasers

It seems like every time that Colorado has a large hailstorm, the out-of-state and fly-by-night companies come out of the woodwork! They bring in lots of “sales reps” who start knocking on doors in your neighborhood, using high-pressure sales tactics. If you follow the steps in this article, you should be able to avoid dealing with most of these companies.  Never choose a roofer based on high-pressure sales tactics like deals that are only available “today.” A roof is not an impulse purchase! Remember that in Colorado it is illegal for a roofing contractor to offer to waive, pay, or rebate any portion of your deductible. So, a roofing company offering to do that should be a big red flag. It may be tempting to save money, but a contractor that is asking you to commit insurance fraud is likely the same type of contractor that is going to do subpar work and possibly even run off with your payment before completing the job.

Shingle install on Roof


Choosing the best roofer for your needs requires some research on your part. However, with the internet, it’s a fairly painless process. A little due diligence up can save you a lot of stress and hassle down the road. Take the time to ensure that you hire a reputable roofer that will give you the roof you deserve.

Colorado Superior Roofing has been around since 2002. We are A+ rated with the BBB and Preferred Roofers with Team Dave Logan.

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